Crisis Communications
Weathering the storm
It takes years to build a reputation but it can be destroyed in a matter of minutes if the wrong choices are made. A poorly managed crisis can destroy your carefully crafted reputation but similarly a well-handled crisis can actually enhance it!
Kestrel has significant experience in handling crisis communications for its clients – and is retained by several organisations purely for our capabilities in this area. Our team has successfully handled crises ranging from fatal accidents, fires, health scares, environmental incidents, fraud and product recalls.
A well handled crisis can actually enhance your reputation...
We can create and test a full crisis communications plan which clarifies responsibilities and routes of communication for your entire organisation, ensuring that you react quickly and responsibly to any crisis big or small.
We can be on call 24 hours a day and are ready to provide counsel and advice as soon as you need it. We can also offer media training for nominated company spokespeople or, if necessary, handle the media-facing role as representatives of your organisation.
While proper handling of the media is important in a crisis situation, in many cases your communications with other stakeholders can be just as (if not more) vital. We can ensure that messages to staff, customers and other stakeholders are consistent and designed to your best advantage.
It is also important to liase with external bodies (emergency services, local authorities, government departments, NGOs etc.) who have an interest in the crisis and may potentially be issuing statements of their own. Again this is something we can advise on and help with.
Kestrel is also a member of the Worldcom PR Network and its dedicated Crisis and Issues Management Practice Group. This group features a Global Rapid Response Team which is made up of senior crisis PR practitioners from around the world who operate with agreed upon standards and shared best practices. This allows us to offer our clients high quality international crisis communications support should that be required.
Contact Niall Dologhan on 020 8789 2587 to discuss (in complete confidence) how we could help protect your reputation should a crisis occur.
