Word-of-Mouth Marketing
Turning influencers into advocates
We all inherently understand the power of 'word-of-mouth'. When we make decisions about how we live our lives we value the opinions of friends, family, work colleagues and acquaintances much more highly than what we see in the media - and this is supported by research evidence.
In the past word-of-mouth was something that happened naturally. If a product or service met or exceeded expectations then people recommended it to their friends. Whilst that is still the case, the advent of Web 2.0 tools has made it possible for us to stimulate positive word of mouth about products and services.
The advent of Web 2.0 has made it cost effective to connect with customers on a more individual basis...
Word-of-mouth marketing starts with identifying the right influencers and then turning those influencers into active advocates.
The key to this is involvement. Numerous academic and business studies have demonstrated that the process of involving people (seeking their opinions, providing them with privileged information/sneak peeks etc.) increases their likelihood of talking positively about particular products or services.
Utilising a number of effective tools it is possible to create a 'buzz' around a product which will increase customer/stakeholder advocacy, magnify the effect of traditional sales efforts and drive growth - provided that service delivery exceeds the expectations that are being set by the marketing.
Kestrel works with two of the leading experts in the field of word-of-mouth and buzz marketing who are on hand to deploy their considerable expertise on your behalf.
If you are interested in finding out more about Word-of-Mouth Marketing and how it could work for you please call Niall Dologhan on 020 8789 2587.
