Spotted some interesting figures on consumer attitudes towards recycling thanks to an article by Liz Gyeke at Materials Recycling Week.
According to Defra’s ‘2009 Survey of public attitudes and behaviours towards the environment’ there has been a significant shift in public attitudes towards recycling with 91% stating that they prefer to ‘recycle items rather than throwing them away’. This is a big improvement on the 70% that was achieved the last time this question was asked in 2007.
In addition 56% of people interviewed as part of the research stated that they ‘always recycle’ with a further 19% recycling ‘very often’ and 11% ‘quite often’. More revealingly 88% of respondents agree with the statement that ‘people have a duty to recycle’ – up by 10 points from 78% in 2007.
Whilst much change in the recycling and waste industry has been driven by legislative pressure from Westimister and Brussels the survey seems to indicate that general public attitudes seem to be ‘catching up’ with developments in the industry. There has always been an extremely active ‘green’ lobby but on the evidence of this survey many of their views have been adopted by the mainstream.
It is interesting to speculate about the reasons for this recycling attitude change. No doubt some of it is due to PR ‘education campaigns’ funded by organisations such as WRAP and local authorities keen to reduce their landfill tax burden by persuading their residents to opt in and participate. The recession will also have played its part in changing attitudes as people think more carefully about what they are consuming and throwing out. And, of course, deeper concerns about the state of our environment will also have had an impact.
On the basis of this survey there certainly seems to be a much larger enthusiasm for recycling than the impression you may get from reading the Daily Mail – but is this simply a sign of the times or a real ingrained change in public attitudes? Is it safe to assume the battle to persuade people to recycle has been won?
Source: Materials Recycling Week





