Kestrel Worldcom

Posts Tagged ‘Kestrel Communications’

Kestrel flies on…

Kestrel has undergone a few changes recently and I  felt it was time to share the news.

As some of you may be aware John Dresser first established the company way back 1973 – year of big hair, big heels, glam rock, Watergate and The Exorcist.

Anyway late last year, John decided that he wanted to ease his workload somewhat. Following this decision John and I entered into extensive negotiations, the result of which is that I am now the very proud owner of Kestrel Worldcom.

Rather than totally hanging up his spurs John is continuing to work for a number of long term clients and remains involved with the business on a consultancy basis. One of the consequences of this change is that Kestrel has moved. Our new address and details can be found on the Contact Us page. The phone number and email address remains the same as does our membership of the Worldcom PR network.

It is now my job to build on all the good things John put in place over the past 37 years and move Kestrel forward to the benefit of the business, our clients and suppliers. Rest assured that we remain committed to excellence and ‘exceeding expectations’.

Please feel free to contact me if you have any questions.

Here’s looking forward to another 37 exciting years!

Happy New Year

viewfromtheoffice2

Well it’s 2010. Just two more years until the end of civilisation as we know it.

Whether you are a believer in the imminent apocalypse or not, we here at Kestrel would like to wish our clients, suppliers, friends, families and everyone else a happy and prosperous new year.

The attached image was taken from the terrace here at Kestrel towers this morning. As it’s appropriately seasonal we decided to attach it for your viewing pleasure.

While snow isn’t that uncommon elsewhere in the world it is still a bit of a novelty for Londoners like us (which is probably why the entire city tends to grind to a halt whenever we get some).

Here’s looking forward to a great year!

EU unveils audacious animated heros

One of the trio of superhero 'Helpers' dedicated to combating the perils of smoking

Kestrel has spent the past few days promoting the launch of the latest online element of the EU’s ‘HELP – for a life without tobacco’ campaign. A unusual trio of anti smoking superhero ‘Helpers’ have been created by our Worldcom partner Ligaris Europe in order to enhance the reach of the campaign amongst young people.

These ‘Helpers’ will be appearing in a series of 11 viral  ‘Helpisodes’ that will be broadcast online via Facebook, Bebo, Youtube and a partnership with the Daily Motion video sharing website.

In each ‘Helpisode’ the characters (Chuck, Loona and Skinny) will be helping others with a variety of tobacco related issues – offering crazy and original solutions. This solutions based approach ties into the HELP Campaign’s ‘tips to quit’ strategy and leads people to view ‘real’ tips on the main HELP website.

Over the course of 2009 young people across Europe have been contributing their own video ‘tips to quit’ either directly through the HELP website or at a roadshow events across the Continent. In the UK Kestrel organised HELP roadshows at a number of youth and sports oriented events including NASS (an action sports and music festival), the British Beach Volleyball Championships and the Edinburgh marathon.

As part of our launch of  ‘Helpisodes’ Kestrel organised an online interactive webchat featuring HELP Campaign partners Professor Gerard Hastings, Director of the Institute for Social Marketing, and Alison Walsh, Youth Presenter and Advisor for the charity Quit. The interactive web chat invited viewers to contact the show with questions and their own stop smoking tips and was broadcast live on Webchats TV and 16 other health and youth related websites. You will be able to view a recording of the show on the Web Chats TV website shortly.

And now, for your viewing pleasure, please find the pilot ’Helpisode’ which provides a backstory for the three ‘Helpers’ and how they were transformed into superheros.

Kestrel at RWM

If you are attending this year’s RWM show and are interested in finding out more about Kestrel and how we can help you then feel free to get in touch to arrange a meeting.

Barry Walton and I (Niall Dologhan) will be attending the exhibition on Tuesday 15th September and we will be accompanied by our partner Keith Harper (the former Biffa UK marketing director). If you are interested in meeting up with any or all of us then please feel free to get in touch on 07740 733 303 or via email at: kestrel@kestrelcomms.co.uk

The RWM show is the UK largest waste management and recycling sector exhibition and is held at the Birmingham NEC. You can find out more here: RWM Exhibition

Energy from waste facility rejected

eastlothianrejection

According to Letsrecycle.com East Lothian Councillors have rejected planning permission for a new Energy from Waste facility – despite the proposed facility being described as the ‘best practical environmental option’ by the Scottish Environment Protection Agency and local Planning Officers recommending its approval.

The decision to turn down applications can be a risky for Councillors, particularly when their Planning Officers have already recommended approval. Council taxpayers can end up paying significant costs (upwards of £100,000) if the developer chooses to appeal the decision and can demonstrate at the public inquiry that they were put to unreasonable or unnecessary expense and delay.

While opposed residents living in the vicinity of such facilities may be perfectly happy for the Local Authority to shoulder such costs in an attempt to block development progress, Councillors have to remain aware of their responsibilities to local taxpayers across a much wider area. The position of a Councillor on a planning committee can be a difficult one as they have to balance a political ‘need’ to represent resident views with the requirement to ensure their decisions are reflective of planning law.

This can be complicated further when local Councillors are often members of political parties who may, at least at national level, be advocating such developments as part of their broader energy and waste strategies. For example the Conservatives recently published an Energy Policy Paper which highlights the importance of Energy from Waste as part of a decentralised energy generation system.

Balancing residents’ views with their legislated responsibilities as planners and then reconciling this with the national ‘party’ line can be quite the juggling act for local Councillors – and it doesn’t always work…

Source: Letsrecycle.com

Household recycling rate hits 36.9%

Defra

According to recent provisional figures released by Defra the household recycling rate in England reached 36.9% for the year ending December 2008. This compared to 34% for 2007/08.

A Defra spokeswoman hailed the provisional figures, and she said:  “These results are encouraging, as despite the economic downturn, England’s recycling rates stayed strong and less waste was sent to landfill.  It shows that local authorities and the public remain committed to recycling, and cutting the annual amount of waste sent to landfill by 22kg per person is a tremendous achievement,” she added.

The final official statistics are set to be published in November 2009 in the annual National Statistics release.

The findings of this report highlight the ongoing trend towards increased recycling, composting and energy-from-waste at the expense of landfill.  While UK waste infrastructure is changing to meet national and EU targets, progress is being slowed by the planning system .

We can apply our expertise to help our clients achieve successful planning outcomes for new waste and recycling facilities by building positive relationships with local residents and stakeholders.

Source: Letsrecycle.com

Recession impacts waste assumptions

LetsRecycle

According to a report in LetsRecycle.com the recession is one of a number of factors which is reducing the amount of waste being generated in the UK.

Apparently DEFRA is going to reduce its baseline assumption of future waste growth to under 1% per annum. This figure was already reduced from 1.5% in January.

According to a DEFRA spokesperson the economy, population, household growth, consumer spending and waste prevention measures have all had an impact on waste arisings.

Whilst a reduction in predicted waste volumes is good news for the environment it may not seem quite as positive for companies investing in, and managing, waste and recycling infrastructure.

However, DEFRA is (quite rightly) erring on the side of caution and points out that some over capacity is preferable to not meeting EU landfill targets and suffering huge penalties.

Similarly, businesses planning long term investments in waste and recycling infrastructure will be looking beyond the current downturn.

Source: Letsrecycle.com

Show me the money

Social Media Pays Off

Spotted an interesting US study thanks to a tweet by Worldcom colleague Marijean Jaggers at the Standing Partnership in St Louis.

According to research conducted by wiki resource Wetpaint and the Altimeter Group, there is a direct correlation between social media engagement and financial success.  The study indicates that the brands that were the most engaged saw their revenue grow  by 18% over the past year  (despite the downturn) while the least engaged brands saw losses of 6%.

Of course,  reports like this are pretty useful for people like us who are constantly talking about the importance of customer ‘engagement’.

While the report cannot definitively prove that ‘engagement’ is the direct cause of good revenue and profit performance, the large number of companies analysed and the consistent findings, make it probable that strong social media engagement has had a major impact on these companies’ financial success.

Source: Read Write Web

Kestrel’s website relaunch…

The new Kestrel website

Well you are looking at it, so we hope you like it.

We have had a lot of experience redesigning and rebuilding client websites but had unfortunately neglected our own in the process. A makeover was badly needed!

The new website has been created with interactivity in mind hence the inclusion of our blog style ‘news & views’ section which gives you the opportunity to comment and let us know what you are thinking. We have also added lots of nifty little tools which will allow you to share stories with your friends and colleagues via Facebook, Twitter and various other social networking sites.

It is our intent to keep the news and views section fresh and relevant so we will be updating it regularly drawing on our in depth knowledge of everything waste and recycling related.

Enjoy your stay.

Taxing issues…

The Policy Exchange, a centre right think tank, has just launched a report entitled:

A Wasted Opportunity: Getting the most out of Britain’s Bins

The report, drafted by Professor Chris Coggins and Robert McIlveen recommends the radical overhaul of the UK’s waste system to reduce the cost on households, improve recycling rates, increase local authority efficiency and expand the proportion of the UK’s energy needs met through waste.

Interestingly, the report also recommends that landfill tax should be reformed into a broader waste tax covering all disposal processes in line with the waste hierarchy.  The report states: “By introducing taxation on incineration a clear preference is signalled to reduce, reuse, recycle or compost where possible. To limit uncertainty, escalating rates should be set over a long enough period to encourage investment.”

waste_hierarchy

The Policy Exchange’s view is that the Government should set a tax and regulatory regime which clearly establishes preferences over how waste is treated, with the highest rate for the least preferred option, landfill. Once established this framework will allow the private sector to plan long term investments in technologies that reflect the Government’s preferred approach.

There is no doubt that escalating Landfill Tax has resulted in the successful development of more sustainable waste management technologies and this proposal seems like a logical extention to it.

However, as with all new taxes, the devil will be in the detail. In particular, it will be difficult to get the taxation bands right as the relative advantages and disadvantages of the various technologies are still being debated. Technology providers will have to get involved in this debate  and justify the relative benefits of their technologies, or run the risk that their option is taxed at levels which make them significantly less attractive to invest in.

Whatever technological options prove to be favoured under a revised waste taxation system, the fact remains that new facilities will still have to be consented and built – and no one wants to live next door to a waste facility – no matter how far up the waste heirarchy it is!

Source: Policy Exchange